Rotary International’s recent member survey reveals where Rotary is today, while suggesting where it needs to go tomorrow
The motive power of Rotary is friendship,” said Paul Harris in his address to the Rotary convention held in Edinburgh, Scotland, in 1921. His remarks were greeted with a round of applause — and were endorsed 100 years later by current members of Rotary.
In the most recent annual survey of Rotary members, 45% of respondents cited friendship as the reason they remain in Rotary, and 84% said they were satisfied with their ability to connect with friends through Rotary. Meanwhile, 42% of respondents cited the opportunity to make an impact on their communities as the reason they remained in Rotary — another response that would have delighted Rotary’s founder.
Gathering this kind of information is one of the reasons we survey Rotary members every year. The 2021 all-member survey, which was conducted last fall by Rotary International and drew nearly 70,000 responses from Rotarians and Rotaractors, will contribute to the long-term success of Rotary’s Action Plan and its strategic initiatives. It also ensures that Rotary leadership understands and responds to the expectations and experiences of new and longtime members. On a more local level, clubs and districts can use this information to attract and engage new and current members.
