By News Graphic Staff
MILWAUKEE — Summerfest will have a different feel in summer 2021 when it is held over three consecutive weekends: June 24-26, July 1-3, and July 8-10.
Milwaukee World Festival, Inc. said Thursday the new format will extend the booking window for the Summerfest talent team and “open more opportunities to add national talent to daytime programming, as well as throughout the festival.”
“The pandemic, which resulted in the cancellation of the 2020 event season, profoundly impacted our nonprofit organization. In response, our leadership team analyzed available data, patron surveys and the event landscape and ultimately determined the best possible path forward for Summerfest was to transition to a new format,” said Don Smiley, president & CEO of Milwaukee World Festival, Inc.
“Our fans have been asking for a bigger experience, and we are excited to be able to bring more weekends and more national talent to the already blockbuster Summerfest lineup, while continuing to provide significant economic impact to our state and region.”
The completely renovated $51.3 million American Family Insurance Amphitheater will make its debut in 2021, featuring expanded concourses, all new seats, additional restrooms, new food and beverage options, accessibility enhancements and much more.
The following concerts are already scheduled and on sale for Summerfest 2021: Khalid June 24, 2021 Luke Bryan June 25, 2021 Justin Bieber June 26, 2021 Dave Matthews Band July 1, 2021 Blink-182 July 2, 2021 Halsey July 3, 2021 Chris Stapleton July 8, 2021 Guns N’ Roses July 10, 2021